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Your ideas and your image have value, and TAGD Advogados helps you protect them with confidence. Intellectual property encompasses the products of your creativity and work: a trademark that identifies your business, a work bearing your authorship, an invention that solves a real problem, or the image that represents who you are. When these assets are left unprotected, the risk of copying, unauthorized use, and financial loss increases. We therefore provide specialized advice on copyright and personality rights in Brazil, including the licensing and assignment of a wide range of intellectual works. We negotiate, draft, and review tailored terms and agreements designed to safeguard your assets, with close attention to every detail. Whether you are a creator, company, artist, or entrepreneur, we understand the value of what you have built and work to ensure that it continues to be recognized as yours. Our objective is simple: to give you the confidence to create, produce, and grow, knowing that your rights are well protected.
Intellectual property comprises the rights that protect creations of the human mind, including trademarks, inventions, artistic works, written works, music, software, and an individual’s image. Broadly, it is divided into copyright, which protects creative works, and industrial property, which covers trademarks, patents, industrial designs, and trade secrets. Protecting these assets ensures that creators receive recognition and can commercially exploit the results of their work.
In Brazil, intellectual property is governed primarily by the Copyright Act (Federal Law No. 9.610/1998) and the Industrial Property Act (Federal Law No. 9.279/1996). Trademarks and patents are registered with the INPI (Brazilian National Institute of Industrial Property), the authority responsible for granting and overseeing these rights. Personality and image rights are also protected under the Federal Constitution and the Civil Code, while licensing and assignments enable third parties to use a work under secure, remunerated arrangements.
TAGD Advogados supports you at every stage, from registration through enforcement, including the drafting of licensing, assignment, and image-use agreements. We assess risk, negotiate terms, and prepare documents that accurately reflect what you need to protect. To safeguard your ideas, brand, or image with experienced counsel, speak with a TAGD specialist and protect today what will create value for your future.
Q: What is intellectual property?
A: It is the body of rights protecting creations such as trademarks, patents, artistic works, software, and individuals’ images, ensuring recognition and enabling creators to derive economic value from their work.
Q: What is the difference between copyright and industrial property?
A: Copyright protects creative works such as written works, music, and art. Industrial property covers trademarks, patents, and industrial designs registered with the INPI.
Q: How do I register a trademark in Brazil?
A: Registration is handled by the INPI and involves a clearance search, filing the application, and monitoring it through registration. TAGD manages the entire process on your behalf.
Q: What are image and personality rights?
A: These rights protect the use of your image, name, and voice. No one may use them without authorization, and any assignment of such rights should be governed by a clear, legally sound agreement.
Q: How long does trademark or copyright protection last?
A: A trademark registration with the INPI is valid for 10 years and may be renewed indefinitely. As a general rule, copyright protects a work throughout the author’s lifetime and for 70 years after the author’s death.
Q: Why is trademark registration important for a company?
A: Registration strengthens exclusive-use rights, facilitates enforcement against third parties, and increases the market value of the business’s intangible asset.
Q: Are copyright and trademarks the same thing?
A: No. A trademark identifies products or services in the marketplace, while copyright protects intellectual works such as texts, images, music, scripts, and artistic creations.
Q: When should image, licensing, and content-use agreements be reviewed?
A: Always before execution or renewal, so that scope, term, territory, compensation, exclusivity, and responsibilities are clearly and securely defined.
Une a qualidade e a proximidade de um escritório boutique à agilidade de uma banca moderna, entregando serviços jurídicos sob medida com abordagem pragmática, direta ao ponto e linguagem empresarial.
TAGD Advogados (Terciotti Andrade Gomes Donato Advogados) is a multidisciplinary business law firm with more than 10 years of experience, offices in São Paulo, Rio de Janeiro and Belém, and partners throughout Brazil and abroad. Our practice encompasses corporate law, tax, energy and dispute resolution, led by partners Maurício Terciotti, Daniel Andrade, Edgar Gomes and Raphael Donato. We combine the personal attention of a boutique firm with the agility of a modern practice, delivering tailored legal counsel through a pragmatic, business-oriented and results-focused approach.
Office Hours:
Sunday: Closed.
Monday: 09:00–19:00.
Tuesday: 09:00–19:00.
Wednesday: 09:00–19:00.
Thursday: 09:00–19:00.
Friday: 09:00–19:00.
Saturday: Closed.
Data Protection Officer (“DPO”): Patricia Barcellos
Deputy Data Protection Officer: Wagner Barros
Email: compliance@tagdlaw.com.br
